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New Arrivals at DavidsBridal.com: Vera Wang's White


Wedding fashion is in a constant flux, which is a very good thing for bride’s looking for the latest and greatest wedding gown styles. The David’s Bridal website updates on a regular basis, giving you up-to-date information on various designer collections, including the White collection by Vera Wang.

One of the most recent White arrivals includes one of the most elegant halter wedding dresses to grace the site. It is a draped charmeuse halter with a net skirt and is only available at the David’s Bridal store. What makes this dress even more appealing is the price!

Another White addition includes a v-neck soft A line gown that is adorned with hand appliquéd lace. If you’re a true romantic, this dress is the one for you!

One of the wedding dress styles that was found front row and center in the bridal fashion world is the classic ball gown. The White collection offers a gorgeous satin-faced organza ball gown that would take any bride’s breath away. If you want to be the belle of the ball, then consider choosing this style wedding gown, and your wish will certainly come true.

Regardless of the wedding gown style you end up choosing, it’s important to keep in mind that your gown should fit your unique style and personality.

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White by Vera Wang


If you’ve been hiding under a rock for the last six months then you probably haven’t heard that Vera Wang now has a collection at David’s Bridal stores across the country! Last September, Oprah showcased the collection, called “White,” before its debut in stores February 11th, 2011, with Vera Wang herself and a handful of models. This is a dream for budget conscious brides to be who have always dreamed of wearing a Vera Wang creation on their big day.

If you’ve been exploring online wedding dresses then I’m sure you’ve stumbled upon this gorgeous collection that is comparable to Vera’s couture gowns. “(I’m) totally committed,” Vera says. “It’s not ever only about a dress. It’s about the service; it’s about the knowledge and the help that David’s is able to provide brides.” Vera also says, “These dresses will be available to so many more brides than I’ve been able to ever reach before. So it’s a whole new world for us and bridal, with all the same aesthetics and design philosophy.”

The best part of this collaboration is the price! Gowns from the White collection will be available for $600 to $1400 in sizes 0-14. Vera announced that she would also offer a bridesmaid collection at David’s Bridal as well. Her bridesmaids dresses will range in price from $150 to $250.

If you haven’t found yourself perusing any particular online wedding store, then you’re probably wondering what styles and fabrics Vera’s White collection offers. The White collection is exemplified by hand cut details and countless fabrics such as satin faced organza, organza, taffeta, lace, tulle, crinkle chiffon, charmeuse and bobbin net. The colors are blush, ivory, soft white, and champagne.

Here are a few descriptions of my favorites from the White collection:

One dress in particular, a flare gown, was inspired by Chelsea Clinton’s wedding dress. This dress has a dropped waist and a flowing draped skirt. It includes a sash that is optional and sold separately.

The White collection also offers Ivanka Trump’s dress, which is a short-sleeved gown with the illusion of lace. It features a full A-line skirt made from satin-faced organza. What makes this dress so special is that it’s two dresses in one! The bodice is removable and transforms the dress into a strapless gown.

I’m a sucker for strapless gowns, so naturally the strapless taffeta gown is my favorite. It is comprised of taffeta and a soft netting that hugs a full ball gown skirt, with an asymmetrically draped bodice and sultry sweetheart neckline.

As if the bridal gowns and bridesmaid dresses aren’t enough, Vera is including accessories in the collection as well. Included are horsehair, floral, and crystal sashes, as well as embellished crystal headbands, crystal headpieces, crystal hair combs, and tulle veils.

If you’ve been searching for a dreamy online wedding dress, take a gander at the Vera Wang White Collection at David’s Bridal. There’s a good chance you may land on your dream dress.

Catching Up with Vera Wang: A Profile


Check out Gawker's new profile of the one and only Vera Wang:

Who: The fashion stalwart may be best known for her wedding dresses, but she's branched out into fragrances, eyewear, shoes, home furnishings, and more.

Backstory: Vera grew up in a family of immense wealth: Her Chinese-born father, Cheng-Ching ("C.C.") Wang built a fortune in the pharmaceuticals, chemicals, and packaged goods industries as the co-founder of U.S. Summit, a company that Vera's brother oversees to this day; her mother, Florence, was the daughter of a Chinese warlord and a former translator at the United Nations, who took Vera with her on many a shopping trip. Vera attended Chapin, was a competitive figure skater (she narrowly missed a shot at the making the Olympic pairs team in 1968), and went to college at Sarah Lawrence, studying at the Sorbonne in Paris her junior year. When her dad wouldn't pay for grad school in design, she took a job as a sittings assistant at Vogue instead, working at the magazine for 17 years and ending up European editor.

After coming to the conclusion that she'd probably never be Vogue's editor-in-chief, Wang left the mag in the mid-'80s to take a job designing accessories and at-home wear for Ralph Lauren. A couple of years later, she convinced her father-who had long turned down her requests for capital-to finance a line of her own. He had one proviso: It had to be bridal wear. She reluctantly agreed, and it turned out to be a fortuitous decision. Bridal wear lacked a high-end brand name at the time and Wang redefined the industry during the '90s, replacing the once de rigueur frilly, poufy-sleeved dresses with sophisticated, intricate gowns. A decade later, with help from her (now deceased) right-hand Chet Hazzard and licensing chief Laura Lee Miller, the Vera Wang brand has expanded to countless other markets.

Of note: Wang's early buzz as a designer was a result of her pricey, custom bridal dresses, and she remains the brand of choice for many of the fussiest brides. Jessica Simpson, Mariah Carey, Karenna Gore, Sharon Stone, Melania Trump, and Jennifer Lopez (on two occasions) have all worn her down the aisle.

By 2000, she'd moved into the fragrance business with a scent for women to wear on their wedding day. She soon moved into dishes, flatware, stationery, and lingerie.  On Valentine's Day '11, her new bridal line, White, will exclusively hit David's Bridal stores.

Personal: After decades of being, as she describes it, a "fashion nun," Wang tied the knot just a few months shy of her 40th birthday. Her husband is Arthur Becker, a former Bear Stearns broker-turned-computer executive. After unsuccessfully trying to get pregnant, the couple adopted two Eurasian kids in the early '90s, Cecilia and Josephine. The family resides in the 740 Park duplex once occupied by Vera's parents. They sold their previous apartment, a six-bedroom spread at 778 Park, for $33 million in October 2007. [via Gawker]

Vera Wang Announces "White" on Oprah, Gives Away Dresses & Honeymoons!


Did you catch Vera Wang on Oprah today?  It was a heck of a show!  Wedding dress and honeymoon giveaways galore!  Check out more about the Oprah episode here.

What was all the excitement about?  Wang announcing her exclusive partnership with David's Bridal.

Says the iconic designer, “I am thrilled for the chance to bring my very specific vision to David’s Bridal, the biggest wedding retailer in America. The ability to grow my sphere of influence in the bridal world is both a huge creative and business opportunity and one I am so excited about. With this new challenge, I hope to speak with a level of taste and authority that will resonate with brides everywhere. This association represents the next logical step for someone who has spent 20 years building a relevant and respected bridal brand. I can’t think of a more strategic or promising time to grow a new segment of my business than now!”

Vera Wang's new bridal line, "White," will hit David's Bridal stores in February, and every dress in the collection will be under $1,500!