For some people, choosing a florist is one of the most important aspects of wedding planning; for others, it’s the DJ and venue. For those who adore wedding day flowers and believe that they add the final bit of elegance, detail and charm to a celebration, read ahead for tips on choosing the right florist:
Finding the right florist
If you have been to a wedding (or other event) and appreciated the detail and design of the flower arrangements, ask the event coordinator who did them. Even if the event was a while ago, you can still find out who the florist was. Most coordinators are happy to give you that information.
When you meet with the florist in person, ask the right questions. First of all, how many bridal wedding flowers has she done? Does she have a team of people who help with arrangements on that day, or does she do all of the work herself? Does she have references who you can speak with? Depending on how large your wedding is, you may also want to verify that she has done big weddings. Because flowers are a living organism and a lot of technicality is involved, it is not enough for the florist to be a good designer. She absolutely MUST have experience doing large events and executing a large number of arrangements under deadline. One of the worst wedding disasters possible is for the flowers to be absent or late, especially if they arrive after the ceremony is over.
Ask to see her portfolio. Seeing the portfolio will give you a good idea as to what type of events she has done and whether she can execute on a large scale. Also, make sure you speak with her references to find out what it is like to work with this person. (Even if the flowers are amazing, if the person is unpleasant to work with, it would be better to choose someone else).
Once you’ve chosen your florist
If at all possible, have the florist visit the venue with you. The venue, as well as the bride’s wedding dress, set the tone for flowers in weddings and the wedding décor more than anything else. The unique space—both for the ceremony and reception—can offer plenty of inspiration.
Collect photos from magazines and bridal publications to exemplify what type of wedding day flowers you’d want. You can choose words that capture the mood of your wedding, such as “romantic,” or “breezy,” or “dramatic.” Yet having a visual reference is the best way to communicate the colors and textures that you want.
Bring a swatch of fabric from the bridesmaids’ dresses as another color reference. This will help your florist envision the colors in your ceremony as a whole.
Have your florist make up a mock arrangement (the bridal bouquet, the centerpieces, etc.) This is extremely important! Seeing a tangible arrangement will let you know if your florist is on the right track. And if she isn’t, you will have plenty of time to fix it!
To minimize cost, go with flowers that are in season. Your florist should know what type of flowers are the most reasonable, and you should be able to work them into your arrangements.